Balance is all about FOCUS.
If we’re constantly looking around and trying to go a bunch of different directions at once (I call this shiny squirrel syndrome…it’s a thing), we will spin in circles and fall on our face. BUT, if we actually focus consistently on where we want to go and what we want to do, we might actually make progress toward our dreams—and feel much less frazzled in the process.
Your visual brand is what most people think of when they hear the word “brand.” It's what they see when they visit your website, check out your logo, or follow you on social media. It’s the colors, fonts, and images that tell your audience who you are and what to expect from your work.
But your visual brand is only a small part of the puzzle. Your aesthetics aren’t your brand any more than your clothes are the real YOU.
Visual branding is just the outward style that represents your inner story. That's why it's so important to create a visual brand that feels authentic to you and your story.
So, what story do you want to tell?
