branding

Your visual brand is what most people think of when they hear the word “brand.” It's what they see when they visit your website, check out your logo, or follow you on social media. It’s the colors, fonts, and images that tell your audience who you are and what to expect from your work.

But your visual brand is only a small part of the puzzle. Your aesthetics aren’t your brand any more than your clothes are the real YOU. 

Visual branding is just the outward style that represents your inner story. That's why it's so important to create a visual brand that feels authentic to you and your story.

So, what story do you want to tell? 

Sometimes it can be hard to condense all the ideas floating around in your head into a cohesive, clear vision for WHY you write and WHO you’re writing to.

Can I get an amen?

So, today we’re going to look at a simple tool I use to clarify your vision for your writing and why you go through the pain and frustration of the author journey. Hint: It has to do with your WHY and your audience.

It’s called an author purpose statement. Here’s an example…

Who is your ideal reader? Do you even know?

(If your answer is “No frickin clue,” don’t worry. You’re not alone).

Identifying your audience is a vital step to connecting with your audience and building a tribe of life-long fans. But the reality is, most authors have no idea where to start! Today I’m taking you through a few simple steps to identify your ideal reader and begin making those connections!