Balance is all about FOCUS.
If we’re constantly looking around and trying to go a bunch of different directions at once (I call this shiny squirrel syndrome…it’s a thing), we will spin in circles and fall on our face. BUT, if we actually focus consistently on where we want to go and what we want to do, we might actually make progress toward our dreams—and feel much less frazzled in the process.
Who is your ideal reader? Do you even know?
(If your answer is “No frickin clue,” don’t worry. You’re not alone).
Identifying your audience is a vital step to connecting with your audience and building a tribe of life-long fans. But the reality is, most authors have no idea where to start! Today I’m taking you through a few simple steps to identify your ideal reader and begin making those connections!
